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Margie Joseph - 1971 - Makes A New Impression
compared to Aretha Franklin, singer Margie Joseph earned neither the
fame nor the critical success lavished upon the Queen of Soul, but a
series of excellent records for Atlantic during the 1970s nevertheless
won her a spot in the pantheon of soul cult favorites.
A great second generation southern soul singer
who really helped the label find a new sound in the 70s! Margie got her
start on Stax, but she sounds even better here -- a bit more mature,
slightly more urban.
Producer Freddy Briggs
took the helm for Joseph's , "Your Sweet Loving"; released in the
summer of 1970, the single proved a minor RB chart hit. The following
year, she cracked the RB Top 40 with a cover of the Supremes' classic "Stop In the Name of Love," boosting sales of her fine debut LP, Margie Joseph Makes a New Impression, in the process.
Tracks 1. Monologue: Women Talk 2. Stop! In the Name of Love 3. Punish Me 4. Medicine Bend 5. Come Tomorrow 6. Sweeter Tomorrow 7. Same Thing 8. How Beautiful the Rain 9. I'm Fed Up 10. Make Me Believe You'll Stay 11. Temptation's About to Take Your Love
Like some of Stax's product from this era, there's a Stax-meets-Motown
air to much of the material. Although Margie Joseph Makes a New
Impression was cut in Memphis and Muscle Shoals, some orchestral and
vocal overdubs were done in Detroit, perhaps accounting for some of the
Motown feel. Makes a New Impression was actually a fair seller, making
number 67 on the pop charts and number seven on the soul listings, and
containing an extended cover of "Stop! In the Name of Love" that was a
small R&B hit.
Briggs transforms "Stop . . . Love," from a
whining plea to an awesome deep soul demand, introduced by a no
nonsense woman to her man rap; it stretches out ala Issac Hayes into a
heart stopping arrangement filled with passionate singing by Joseph,
and the backing voices.
Other selections are typical deep soul
selections elevated by Joseph's sincere, earthy singing. A rare
commodity, Margie's a soul singer that never over sings, or embellish
lyrics with vocal tricks. If I could only afford to buy one Margie
Joseph album, this would be it, her later sides on Atlantic, and other
labels are slicker and not as raw as these tracks. Though, a
collaboration she did with Blue Magic "Whats Comes Over Me," rates with